De Lijn, the Belgian public transport company, needed traffic safety signs to make people aware of the dangers of crossing tramrails without watching. Every year still plenty of accidents occur because people cross without looking left and right.
For this project we created a character, a human light tower who’s so does nothing else but looking left and right. The same thing you should do the next time you cross tramrails.
The signs where placed across the Belgian coast, the animation spread via social media.
Creation: Julie Vanderbeck, Jasper Declerq
Client: De Lijn
Agency: LDV United