Every year Het Nieuwsblad (one of the biggest Belgian newspapers) holds the most important election of the year:
‘De Beste Frituur Van Vlaanderen’.
To get people to vote, we highlighted the amount of work our chip shop owner puts in making the best fries in the world. And how they are doing everything they can in order to spoil us. A vote for this contest is the least we can give back.
Creation: Julie Vanderbeck, Matthew Lootens, Chiara Scherpereel
Client: Het Nieuwsblad
Agency: LDV United