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Mitsubishi – Built for Murphy

To prove that Mitsubishi only builds indestructible cars, we introduced a character most people already know: Murphy. The famous unlucky man named after its famous law, is the perfect ambassador for our car brand. 

A series of TV/radio commercials and print ads showed Murphy in his ever-famous state of being unlucky. Luckily for him, he drives a Mitsubishi. 

Creation: Julie Vanderbeck, Matthew Lootens
Client: Mitsubishi
LDV United

Radio - Murphy's law Toaster

Radio - Murphy's law Football