A Mitsubishi is a strong, sturdy car. A point proven by their ‘Built For Belgian Roads’ campaign, launched in 2018, in which was proved a Mitsubishi was strong enough, even for Belgian roads.
A claim we prolonged for their stock car sales campaign, by giving people the opportunity to buy a cheaper Mitsubishi… as long as a certain chosen pothole in a Belgian road wasn’t fixed. People could follow the activities through a livestream. Spoiler alert: the stock sales lasted for a long time, until our specific pothole was fixed.
Creation: Julie Vanderbeck, Matthew Lootens
Agency: LDV United