Royco – The kettle

When you mention Royco, there’s probably someone in the room shouting ‘time for a break’. For years this was personified by a character called Roy. 

But in the first TV-commercial since the ever-famous Roy, we introduced a new protagonist: a kettle. Because when we want to take a break and have a Royco soup, this device is the one thing we all stand around in a circle. This video heralds a new, dryer, kind of humor for the brand. Despite the usage of boiling water. 

Creation: Matthew Lootens, Julie Vanderbeck, Thomas Thyssen
Agency: LDV United
Client: Royco