Knack – De Zitknack

Festivals made their comeback in 2022 and Knack was a proud partner of returning to the festival grounds. But experienced festival goers know: these grounds can – and will – get dirty.

Enter the Zitkack, a Knack magazine you can sit on. And because it is a Knack, one you can read by simply scanning the article that interests you. Designed with the help of singer-songwriter Meskerem Mees, the XXL- Zitknack was given away at every festival that mattered.

Creation: Matthew Lootens
Agency: Mutant
Client: Knack